Doing Business in Africa
The starting point. Why the continent cannot be read as one market, and how to decide which one you are actually looking at.
Full course in preparation. Enrolment, fees and dates are not yet open.
- Proposed total
- 9 hours
- Module learning
- 6 hours
- Guided practice
- 1.5 hours
- Assignment
- 1.5 hours
Planning estimates, including 8 modules. Your pace and the final delivery format may change the timetable.
What you will practise.
- Explain why country, sector and counterparty have to be assessed separately
- Describe the main differences between neighbouring West African markets
- Identify what research is needed before choosing a country
- Recognise where local business practice differs from assumptions made abroad
A practical piece of work.
A one-page market brief with a research question and a first-step plan.
Fictional training scenarios. Feedback and assessment arrangements will be confirmed with the final programme.
8 modules. A clear progression.
01One continent, many markets
45 min
- Why aggregate figures mislead
- Reading a market on its own terms
Proposed learning: Written lesson · Worked example
02Choosing a country
45 min
- What actually drives the choice
- Comparing on the right variables
Proposed learning: Written lesson · Worked example
03Choosing a sector
45 min
- Where your capability meets local demand
- Sectors that look open and are not
Proposed learning: Written lesson · Worked example
04Business culture
45 min
- How decisions get made
- Pace, hierarchy and the role of relationships
Proposed learning: Written lesson · Worked example
05Market research you can do yourself
45 min
- Public sources worth trusting
- What you cannot learn remotely
Proposed learning: Written lesson · Worked example
06Local partners
45 min
- What a partner is for
- Where partnership goes wrong
Proposed learning: Written lesson · Worked example
07Regulatory awareness
45 min
- The questions to ask
- When to bring in counsel
Proposed learning: Written lesson · Checklist
08Your first market entry plan
45 min
- Putting it together
- What to test first
Proposed learning: Assignment
This is the programme outline. The full lessons and any recordings are still being prepared.
Your First African Market Brief
Turn a broad business idea into a focused question, a source list and a practical next step.
Read the explanation, try a fictional scenario and use the worksheet. Allow about 25 minutes for reading and practice.
Take the next step with clarity.
The Academy teaches a process. If you need work carried out on your own business, asset or transaction, discuss an advisory engagement with a separate scope.
Before enrolment opens
The final course will state its learning materials, named tutors where relevant, study time, fee, access period and any completion requirements. No external accreditation or professional qualification is claimed.
Educational material does not replace legal, financial, tax or engineering advice, laboratory testing or current guidance from the relevant authorities.
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