8 Markets, Side by Side.
Seven West African markets, plus Kenya beyond the region. Every cell carries the year it refers to and the source it came from. Where the research did not establish something, the cell says so rather than estimating.
| Attribute | Sierra LeoneBriefing | GuineaBriefing | LiberiaBriefing | GhanaBriefing | The GambiaBriefing | MaliBriefing | Burkina FasoBriefing | KenyaBriefing |
|---|---|---|---|---|---|---|---|---|
| Coverage | Primary hub | Primary hub | Available case by case | Available case by case | Research market | Available case by case | Available case by case | Research market |
| Capital | Freetown | Conakry | Monrovia | Accra | Banjul | Bamako | Ouagadougou | Nairobi |
| Currency | Leone (SLE)source [3] | Guinean franc (GNF)source [2] | Liberian dollar, alongside the US dollar (LRD)source [3] | Ghana cedi (GHS)source [3] | Gambian dalasi (GMD)source [4] | West African CFA franc (XOF)source [2] | West African CFA franc (XOF)source [3] | Kenya shilling (KES)source [4] |
| Monetary authority | Bank of Sierra Leonesource [3] | Banque Centrale de la République de Guinée (BCRG)source [2] | Central Bank of Liberiasource [3] | Bank of Ghanasource [3] | Central Bank of The Gambiasource [4] | Banque Centrale des États de l’Afrique de l’Ouest (BCEAO)source [2] | Banque Centrale des États de l’Afrique de l’Ouest (BCEAO)source [3] | Central Bank of Kenyasource [4] |
| Population | 8.82 million2025 · source [7] | 15.10 million2025 · source [3] | 5.73 million2025 · source [5] | 35.06 million2025 · source [7] | 2.82 million2025 · source [6] | 25.20 million2025 · source [5] | 24.07 million2025 · source [5] | 57.53 million2025 · source [7] |
| GDP | USD 7.46 billion2025 · source [7] | USD 28.35 billion2025 · source [3] | USD 5.25 billion2025 · source [5] | USD 114.21 billion2025 · source [7] | USD 2.59 billion2025 · source [6] | USD 30.07 billion2025 · source [5] | USD 27.63 billion2025 · source [5] | USD 135.94 billion2025 · source [7] |
| GDP per capita | USD 8462025 · source [7] | USD 1,8772025 · source [3] | USD 9152025 · source [5] | USD 3,2572025 · source [7] | USD 9192025 · source [6] | USD 1,1932025 · source [5] | USD 1,1482025 · source [5] | USD 2,3632025 · source [7] |
| Regional blocs | ECOWAS, Mano River Union, African Union, AfCFTA | ECOWAS, Mano River Union, African Union, AfCFTA | ECOWAS, Mano River Union, African Union, AfCFTA | ECOWAS, African Union, AfCFTA (Secretariat hosted in Accra) | ECOWAS, African Union, AfCFTA | UEMOA and the West African Monetary Union (current member), Alliance of Sahel States (AES), African Union, Withdrew from ECOWAS with effect from 29 January 2025 | UEMOA and the West African Monetary Union (current member), Alliance of Sahel States (AES), African Union, Withdrew from ECOWAS with effect from 29 January 2025 | East African Community (EAC), COMESA, African Union, AfCFTA |
| Investment authority | National Investment Board, incorporating SLIEPAsource [1] | Agence de Promotion des Investissements Privés (APIP)source [1] | National Investment Commission (NIC)source [1] | Ghana Investment Promotion Authority (GIPA)source [1] | Gambia Investment and Export Promotion Agency (GIEPA)source [1] | Agence pour la Promotion des Investissements au Mali (API-Mali)source [4] | Agence Burkinabè des Investissements (API-BF)source [1] | Kenya Investment Authority (InvestKenya), with the State Department for Investment Promotionsource [2] |
| Business registration | Corporate Affairs Commissionsource [6] | APIP, guichet uniquesource [1] | Liberia Business Registry (LBR)source [2] | Office of the Registrar of Companiessource [1] | Not established | Not established | Not established | Business Registration Servicesource [3] |
| Revenue authority | National Revenue Authoritysource [6] | Not established | Liberia Revenue Authoritysource [4] | Ghana Revenue Authoritysource [4] | Not established | Not established | Not established | Kenya Revenue Authoritysource [3] |
| Sectors researched | Mining and minerals, Agriculture and agribusiness, Marine fisheries, Energy, Tourism | Bauxite and aluminium, Iron ore, Agriculture and food industries, Infrastructure, transport and technology, Hydroelectric energy | Mining, Agriculture and agro-processing, Ports and logistics, Energy | Mining and minerals, Agriculture and agro-processing, Manufacturing, Financial services and technology, Ports and logistics | Tourism, Fisheries and aquaculture, Agriculture and agro-processing, Digital financial services, Renewable energy | Gold and mining, Cotton and agriculture, Livestock, Energy | Gold and mining, Cotton, Livestock, Solar and energy | Agriculture and horticulture, Manufacturing, Technology and financial services, Logistics and ports, Energy |
| Ports and gateways | Queen Elizabeth II Quay, Freetown | Port of Conakry, Kamsar | Freeport of Monrovia | Port of Tema, Port of Takoradi | Port of Banjul | Not established | Not established | Port of Mombasa, Port of Lamu |
| Risks stated | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Open questions | 3 | 4 | 4 | 3 | 3 | 5 | 5 | 5 |
| Last reviewed | August 2026 | August 2026 | August 2026 | August 2026 | August 2026 | August 2026 | August 2026 | August 2026 |
| Next review | February 2027 | February 2027 | February 2027 | February 2027 | February 2027 | November 2026 | November 2026 | February 2027 |
Every cell here is a fact with a year and a named source behind it, which means you can lift any of it straight into a board paper and defend it. Where you want the judgement rather than the data, that is the conversation, and our method is published in full.
A Table Cannot Tell You Which One Is Yours.
It narrows the field. What it cannot do is weigh your sector, your timeline and your appetite against each other. That is the conversation.

