Market Entry and Business Setup
From a shortlist of markets to a plan you could actually execute.
Full course in preparation. Enrolment, fees and dates are not yet open.
- Proposed total
- 12 hours
- Module learning
- 8 hours
- Guided practice
- 2 hours
- Assignment
- 2 hours
Planning estimates, including 8 modules. Your pace and the final delivery format may change the timetable.
What you will practise.
- Build a comparison of candidate markets on defensible criteria
- Map the stakeholders and institutions relevant to an entry
- Outline the practical steps and likely sequence of establishing a presence
- Prepare for a market visit with a purpose and an itinerary
A practical piece of work.
A market-entry action plan, stakeholder map and purposeful visit agenda.
Fictional training scenarios. Feedback and assessment arrangements will be confirmed with the final programme.
8 modules. A clear progression.
01Evaluating a market
60 min
- Criteria that matter
- Weighing them honestly
Proposed learning: Written lesson · Worked example
02Competitor research
60 min
- Who is already there
- What their presence tells you
Proposed learning: Written lesson · Worked example
03Business registration concepts
60 min
- The general shape of the process
- Why specifics differ by country
Proposed learning: Written lesson
04Licensing considerations
60 min
- Sector licences
- Identifying which apply
Proposed learning: Written lesson · Worked example
05Distribution and route to market
60 min
- Channel options
- Cost and control trade-offs
Proposed learning: Written lesson · Worked example
06Finding local partners
60 min
- Defining what you need
- Building a candidate list
Proposed learning: Written lesson · Worked example
07Stakeholder mapping
60 min
- Who has to be engaged
- In what order
Proposed learning: Checklist
08Planning the market visit
60 min
- Objectives, itinerary and follow-up
Proposed learning: Worked example
This is the programme outline. The full lessons and any recordings are still being prepared.
Your First African Market Brief
Turn a broad business idea into a focused question, a source list and a practical next step.
Read the explanation, try a fictional scenario and use the worksheet. Allow about 25 minutes for reading and practice.
Take the next step with clarity.
The Academy teaches a process. If you need work carried out on your own business, asset or transaction, discuss an advisory engagement with a separate scope.
Before enrolment opens
The final course will state its learning materials, named tutors where relevant, study time, fee, access period and any completion requirements. No external accreditation or professional qualification is claimed.
Educational material does not replace legal, financial, tax or engineering advice, laboratory testing or current guidance from the relevant authorities.
What would you like to understand better?
Tell us your subject, experience and preferred way to learn. We will help you find the appropriate starting point.